Cristiano Ronaldo, Monster Electronics and Incubrand Studios partnered to introduce ROC, the ultimate in headphone design and technology.
Developed on the premise of living life to the fullest and always striving for the best and believing you deserve it, the brand launched with a range of headphone and speaker products.
Introduced to the world through one of the most successful marketing social media campaigns in history, ROC branded content is also the most viewed and shared content on Ronaldo’s social channel.
Launch Video
Cristiano Ronaldo in Disguise
The most shared celebrity ad of the year racked up over 250 Million views and over 2000 organic articles written around the world.
Holiday Ad
Jingle Bells Found Sound
Ronaldo plays Jingle Bells throughout his home using everyday objects and his ROC headphones.
Brand & Product
Cristiano Ronaldo is often referred to as the Rocket. The name for his electronics brand is a derivative of that nickname. ROC is about living life to the fullest. Always striving for the best and believing you deserve it. Having unshakable confidence in what you say, what you do, and what you believe. It’s about being heard even when you’re silent. It’s time to turn up the volume and...Live Life Loud. The brand identity needed to be a mix of elegant and sporty keeping in mind the high fashion influence Ronaldo represented to his fans. The identity needed to show his image in a way that didn’t overshadow the product photography which was key to highlight.
ROC launched with three top-of-the-line over-ear, on-ear, and in-ear wired and Bluetooth headphones, and a waterproof wireless speaker — all custom-designed in collaboration with Monster Electronics with Incubrand also designing and executing the packaging, marketing, and content.
