Lifestyle Sports Media
MORE is a groundbreaking, premium short-form video mobile platform that streams original sports lifestyle content, product, and experiences; taking the viewer off-the-court and up-close with their favorite global sports stars for inside stories that entertain, enlighten, and empower.
MORE ACCESS. MORE STORIES. MORE EXCLUSIVES.
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Brand
The MORE brand reflects the energy of the lifestyle of sports. MORE is the off-the-court, all-access spirit of life behind-the-scenes. The brand identity needed to be universal to all sports and superstars. Since Content is what this brand is founded on, the video play button was integrated into the logo mark and animated in all the content openers. The array of content is also built into this on-air signature as the play button spins through the variety of content category icons. The consistent color palette of navy blue, red, and white coupled with color or tinted photography allows for a consistent brand with lots of variety within which to play.
Platform & App
Original content produced in the U.S. then processed by world-class engineers in Beijing, the MORE media platform is a multinational CMS that streams proprietary, secure, top-of-the-line video and e-commerce to sports fans throughout China.
Content
An ever-expanding content library of 400+ original series and franchises, consists of more than 4,000 videos covering unparalleled access to the world’s top NBA, Chinese and Global sports superstars.
The library brings Chinese fans behind-the-scenes, off and on the court and field. It takes viewers into all aspects of their heroes’ lives to cover every conceivable type of content reaching all ages, demo and psychographic, presenting an East-meets-West perspective.
Channels
Curating original content across various channels, each MORE outlet caters to specific demo and psychographics. Each station is hosted by one or more NBA superstars, with content reaching beyond their specific platform to develop a full lifestyle and consumer products brand experience. The individual channels generate their own value through third-party licensing, garnering additional revenue streams.
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Talent & Partnerships
MORE has a substantial and varied talent roster of more than 100+ NBA, CBA and other sports superstars, legends, and rising stars who have extended us rights for content and, in some cases, social media and merchandising.
MORE has secured exclusive publication and social media rights in China for leading sports media IP, establishing partnerships with the likes of SLAM, Basketball Hall-of-Fame, Legends of Sport, and top Chinese KOL influencers in sports and fitness.
Marketing & Social
MORE manages the Chinese social media accounts of 30+ NBA superstars, opening the door for broader distribution for our channel content. Through this network, players are made available to partner with brands on an individual and group basis.
Product & Store
The in-app store is available to site visitors and paid subscribers. Purchase official, certified signed memorabilia, custom limited-edition sports merchandise, and unique meet-and-greet experiences with athletes. Promoted in the MORE App through special content and our proprietary loyalty program, fans redeem points to acquire exclusive items.
